Kate Billington

Branding design for Kate Billington; Home Organizer specializing in moving, estate clearing and downsizing. Kate's "Hygge" approach to home organization is key to her success. Hygge ("hooga") is about taking time away from the daily rush to be with people you care about and give yourself time to relax and enjoy life's quieter pleasures. The project goal was to create a clean bright esthetic while incorporating Kate's personal taste. She desired a west coast vibe like a warm sunny day at the beach. I choose to incorporate her own handwriting, a sunny beach color palate and the California Poppy which is personally significant to Kate.