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City of Angels Ballet

Project Type

Website & Art Direction

Date

August 2017

Client

Artistic Director | Mario Nugara

Website Design for the City of Angels Ballet, a non-profit organization dedicated to providing the highest quality professional ballet training to under-served youth of Los Angeles.

The project goal was to house extensive information and bold visual images of the City of Angels Ballet. Using a newly designed logo by Logo Tournament, the competition was directed by myself and the final design was chosen in collaboration with Artistic Director Mario Nugara. I decided on WordPress as a base for the site to keep costs low for the non-profit and used a visual editing plugin to make regular changes easy for the ballet school staff. The photography by Jeff Baker was shot in studio and on stage and showcases the dancers of CAB. The images chosen followed the aesthetic and color palate of the brand identity. The website led the overall identity design for all future printed materials at the City of Angels Ballet.

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